About Us

Launched in 2019, Gaia Guru is the brainchild of friends who dreamt to bring high-quality CBD products to the market, capturing its myriad of health benefits.

Gaia Guru was founded to bring back wisdom from ancient medicine that has been lost to the modern world. Gaia Guru loosely translates to ‘Earth Teacher’ and draws upon forgotten knowledge from Ayurvedic Medicine.

We aim to combine ancient knowledge with modern nutritional science in a way that restores the health and wellbeing of individuals, and the earth.

Our mission is simple; to demystify CBD through education, complementary all natural ingredients and creation of meaningful content to demonstrate Gaia Guru products within a wealth of lifestyle choices.

Now partnered with Urban Massage, Europe’s largest on-demand wellness app with 26,474,450 minutes of wellness under their belts (!), you may now book the Gaia Guru CBD Massage using our co-developed range of massage oils and balms. We provide training and education to a small dent of their 2000+ therapists to continue to innovate our products.


With a BSc in Exercise and Sports Science, MSc in Personalised Nutrition Rory now has over 10 years of experience within the field of exercise and nutritional science. Rory has an increasing profile in the European CBD market. Involving himself in the UK CBD market at its earliest inception he worked with the UK’s first provider of cannabis extracts going on to be headhunted as a Consultant by a major CBD conglomerate. Founding Gaia Guru was driven by Rory’s passion to have free reign on product development, increase consumer’s education on CBD and provide a platform for consumers to easily identify and access the right product for them.


Attending Goldsmith’s University he has a keen eye for fashion and design – he has translated this into our always well-received product packaging. James ensures t background overseeing some of London’s hottest, forward-thinking hospitality establishments and with a range of Events roles James takes complex projects, simplifies and then consistently delivers a wide range of key operations for Gaia Guru. He translates his experience within high-pressure events & hospitality environments to streamline and bring best practice & insight to a key pillar of our business.


Headhunted in Q4 2019, Jake brought to us a wealth of experience as a Producer & Account Director for some of the UK’s biggest brands. His experience recently includes clients such as EE’s, Youtube’s, Facebook & Deliveroo. He aligns our marketing, brand and image at a crucial period in our journey.

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